My wife sent me this article (perhaps sensing story struggle). In any event, there are some interesting conclusions and contexts:

In today’s innovation economy, engineers, economists and policy makers are eager to foster creative thinking among knowledge workers. Until recently, these sorts of revelations were too elusive for serious scientific study. Scholars suspect the story of Archimedes isn’t even entirely true. Lately, though, researchers have been able to document the brain’s behavior during Eureka moments by recording brain-wave patterns and imaging the neural circuits that become active as volunteers struggle to solve anagrams, riddles and other brain teasers.

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To be sure, we’ve all had our “Aha” moments. They materialize without warning, often through an unconscious shift in mental perspective that can abruptly alter how we perceive a problem. “An ‘aha’ moment is any sudden comprehension that allows you to see something in a different light,” says psychologist John Kounios at Drexel University in Philadelphia. “It could be the solution to a problem; it could be getting a joke; or suddenly recognizing a face. It could be realizing that a friend of yours is not really a friend.”

These sudden insights, they found, are the culmination of an intense and complex series of brain states that require more neural resources than methodical reasoning. People who solve problems through insight generate different patterns of brain waves than those who solve problems analytically. “Your brain is really working quite hard before this moment of insight,” says psychologist Mark Wheeler at the University of Pittsburgh. “There is a lot going on behind the scenes.”