In short, Obama has begun crowdsourcing the political agenda. And when it comes right down to it, isn’t that what democracy is supposed to be about anyway? A government of the people, by the people, for the people?
A few weeks ago when Gartner hypothesized that “social networks will complement, and may replace, some government functions,” it seemed almost laughable. But today, in the wake of what has occurred this week, it seems all the more accurate and attainable.
The Obama organization continues to turn the political machine on its ear and continues to shake the conventional wisdom of “political strategy.” If change.gov is any indication, the use of social media appears to have been much more than a gimmick for Obama. It appears to have truly been a means of embracing change.